Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?
As the Marketing Associate at Indigo Research, you'll lead content creation and manage our social media presence. Your primary focus will be crafting compelling and captivating content for social media, blogs, paid marketing campaigns, assets, and our website, ensuring that Indigo Research stands out in the digital landscape.
This remote position offers an exciting opportunity to work closely with a talented marketing team to enhance brand awareness, drive lead generation through organic/paid channels, and engage with the product's target audience across various markets. The ideal candidate is an excellent communicator with exceptional written English skills and an understanding of the US/UK college admission landscape.
Responsibilities:
Content Creation (50%)
Develop engaging and informative content for various marketing channels, including social media (Instagram, LinkedIn, TikTok), blog on the website, email campaigns, website, landing pages, paid social ads, and promotional materials (ebooks, flyers, etc.).
Collaborate with the Head of Marketing to ensure consistency in messaging and brand voice.
Keep a pulse on industry trends and competitors to ensure our content remains engaging, captivating, and insightful.
Social Media Management (30%)
Manage and curate Indigo Research's social media presence across platforms (Instagram, LinkedIn, TikTok) and engage with followers.
On a weekly/monthly basis, analyze performance metrics and optimize the content.
Identify and consolidate mutually beneficial marketing opportunities with influencers across platforms (Instagram, TikTok, YouTube, etc.) to drive brand visibility, and boost engagement and lead generation.
Marketing Campaigns Support (20%)
Assist the Head of Marketing and Performance Marketer in the planning, creation, and execution of paid social and email marketing campaigns.
Assist in organizing and promoting webinars across different markets (from the US to New Zealand).
A Bachelor’s degree in marketing, communications, or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.
Exceptional written English skills coupled with a keen eye for design and visual branding.
Experience in social media marketing including Instagram, TikTok, and LinkedIn.
A clear understanding of marketing fundamentals including brand language, buyer persona, key messaging, and value propositions.
The ability to think on your feet and work at a fast and exciting pace.
Time management skills and ability to adapt to work on a fully remote team.
Attention to detail.
The ability to work in a collaborative, cross-team capacity with excellent communication skills.
Being comfortable constantly learning on the job, receiving feedback, and reverting immediately.
Sound judgment – and knowing when to ask for support.
Knowledge of the US/UK college admission industry is a strong plus.
Experience with Canva and Webflow is a plus.
Indigo Research is the premier provider of academic research mentorship for students in high school and college. With a curriculum designed by graduates of Harvard and Oxford, Indigo pairs students with a Professor or Ph.D. teaching fellow at a top university to provide one-on-one guidance as they produce exceptional, publishable research, nurturing their intellectual curiosity and enhancing their academic profile in preparation for college, graduate school, and beyond.
Indigo Research is a part of Crimson Education – the world’s most successful college admissions company and leader in education technology and student success. The company has grown from 3 to over 500 full-time employees in the last 9 years, with more than 2500 staff who provide expert support to students aspiring to gain admissions to the Ivy League, Oxbridge, and other world-leading institutions.
If you're passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!
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