Senior Commercial Insight Executive
Reporting of the Role
This role reports to a Commercial Insight Manager
Overview of job
The role of a Commercial Insight Executive is to provide insight support and expertise to the Commercial teams. This involves working closely with agency teams to provide insight for client pitches, running campaign effectiveness research and developing compelling sales arguments. The focus is to use insight to help drive client/agency spend across Global the portfolio – Radio, DAX & Outdoor.
3 best things about the job
This role works across a variety of projects so there are lots of opportunities to develop knowledge of different research methodologies
Each Exec works with an agency team on the Commercial floor which means there are chances to work with lots of different people
This role gives Execs the opportunity to ‘own’ and present their work to both internally and externally stakeholders
Measures of success –
In the first few months, you would have
Understand the Global portfolio
Develop knowledge of all proprietary research systems
Develop skills in running research on work.shop.play on the Toluna systemBuild working relationships with the Insight and Commercial teams
Responsibilities of the role
Providing a specific Agency Team insight support, by providing relevant information from across our research/insight resources and by performing the more complex analysis on the industry databases when required
Conducting the campaign evaluation research for client campaigns, using both internal and external resources, and ensuring results are fed back to clients in a professional and positive manner
Running audience, category & client specific research on the work.shop.play panel – from identifying relevant topics, writing questionnaire through to analysing the data, creation of sales stories & also promoting findings back to the business
Writing insight presentations, case study one-pagers etc from work.shop.play & industry data (panel, Rajar, proprietary data sources etc) for use by the Commercial teams, ensuring that results/information are delivered in a professional and creative format that brings the findings to life
Helping develop, populate and maintain the Insight & Marketing Hub with case studies, audience and product information and help promote our work to relevant teams around the business
Keeping up to date on industry and societal trends, stories and events in the marketplace and disseminate these to the Insight and Commercial Teams
Deliver insight training and support for the Commercial Teams
Mentoring the CI Assistant in working with and providing an outstanding service to the agency teams
What you will need
The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:
Have knowledge and experience of the commercial media marketplace
Have an engaged, inquisitive and open-minded approach to research and analysis
Have the ability to analyse research and present findings in an insightful & compelling way
Have the ability to build rapport amongst both internal and external stakeholders
To be able to effectively communicate, both written and verbally - an eye for detail is key
To be self-motivated, capable of using initiative and with the ability to manage simultaneous projects
Everybody is welcome at Global
Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can’t possibly serve our diverse audiences without first nurturing and celebrating it in our people and that’s why we work hard to create an inclusive culture for everyone. We believe that diversity will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.
We will always seek to make appropriate adjustments to the recruitment process and workplace to be fully inclusive to people with different needs and working styles. If you require us to make any reasonable adjustments for you or to disclose a condition, please email recruitment@global.com